From the site:
asia! is an online and mobile platform for Asian bloggers and other writers. For readers, asia! is a place to get a feel for what ordinary Asians are thinking and saying and doing, a glimpse of the Asia that lies beyond the news headlines.
Our editors scour the web for fresh thinking and good writing about what’s going on in Asia. We look for interesting or entertaining perspectives on issues both big and small, and we ask these bloggers and writers to contribute their posts or to collaborate with us in one or another way.
We keep an eye out for interesting people in Asia and we talk to them. Some may be famous, some deserve to be famous; most are just ordinary people going about their lives in the world’s largest, most populous and most diverse continent.
We also watch out for trends that are taking shape, the changing patterns of life – whether personal or professional, social or economic - as Asian countries develop.
And we look for pictures or photo essays that capture all these aspects of Asia.